Email List Building Strategies
If you’re going to be successful in internet marketing, you need to build a list. This is the most important factor in your long-term success. After it’s built, it’s yours to use any time you want. It’s a resource you can tap at any time and generate income.
OK, but how?
There are 3 factors in list building you need to consider:
- The Squeeze Page
- The Incentive
- The Opt-in Success Page
The Squeeze Page - The squeeze page is the first thing your visitor is going to see. This is where they will enter their email address. So, obviously it has to be well designed. It’s also got to be free from distractions. And have a clear call to action.
The biggest mistake you can make is not having a clear call to action. This “close” tells your visitors what you want them to do. And if you don’t include it, they won’t opt in. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.
One way to really spice up your squeeze page is to add a compelling video to the page. Adding video will help keep your visitors attention. And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it’s done playing.
It’s OK, if you’ve never made a video before. It’s very easy to hire people for a couple hundred bucks to make one for you. There are also list building systems that give you squeeze page templates.
The Bribe - The second component is the reason they are opting into your list. People need a good reason to part with their email address. Nobody likes spam, so most people guard their email closely. So you have to give them a good reason to do it.
You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And will be able to actually benefit from it. For example:
- A free report
- Software
- A video
- An email training series
You’ve got to create some great content. And make it both helpful and informative. And nothing sells like “free”. Bottom line is it’s got to be worth more to them than their email address.
Now, if you don’t know how to create the bribe don’t worry. Here again, you can hire freelancers to create this for you. Simply tell them what the topic is and they can write the content. For example, you could have them write a 5-part email course. Each email will cost between $20 and $25. So, a great premium will cost you around $100 - $150.
Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. First, it must provide value to your subscribers. And second, it needs to make you money. The easiest way to do this is to market affiliate products in the emails. This is such a simple solution because you don’t have to create the product. And it enables you to generate cash right away from your new list.
The Thank You Page - The last bit is the thank you page. This is the page your subscriber sees after they opt in. It’s nice to give them some great content right away. That way, they feel glad that they gave you their email address. And it helps you establish the relationship. Then they’re more receptive when you email them.
You can use a “done for you” email marketing system. Or you can go the DIY route. And write it all yourself. Or pay a freelancer to write the content for you.
Summary
Whether you decide to build your email funnel yourself. Or if you hire people to do this for you. Or if sign up for a “complete package” solution. The key is to start building your list. Because once its built… You’ve got a license to print money!
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Tags: email marketing, Internet Marketing, list building, Marketing System
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