Affiliate Business Tips

Preselling for profit

If you want to make more money as an affiliate, you must presell.

Before we start, let’s talk about what preselling actually is. Preselling is both an art and a science. The goal is to get your reader prepped to make a purchase. Then when they’re ready, refer them to the product website so they can buy it. If you do it well, it’s completely invisible.

The gist is that you give your reader some useful information. Then send them to the sales page. We’ll get into how to do it correctly in a minute. Before we get into that, you should understand what’s in it for you. Just a few of the reasons you want to presell.

• It helps your reader trust you - Readers who trust you are more likely to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
• It takes your reader out of defense mode - When you’re not hyping or pitching a product, your reader lets their guard down. This means they are more open to what you’re saying. And your intention is conveyed more easily.
• It puts them in a buying mood - Now they trust you and feel open to your message. Being open means, they are open to everything you give them. This includes the sales website you send them to! Being open to a sales message is what it means being in a buying mood.
• It increases your sales - You’ve prepped them and referred them in the right state of mind. With the guard down and trusting your recommendation. The only possible result is more sales!
• Your customers are happier - Plus, they feel they’ve made the buying decision on their own. Versus being pitched or convinced. So they are happier with their purchase.
• It boosts your profits - A satisfied customer doesn’t ask for a refund. Which means you keep more of your affiliate commissions.

Obviously, it’s important to presell. You make more money. Your customers are happier. It’s a win-win-win!

How does it work?

OK, now you understand why it’s so important. So, hopefully you’ve decided to start preselling. So, it’s time to break down how it works. Remember, there are two components - art and science.

The art of preselling

Effective preselling requires gaining your readers trust in order for them to let down their guard. Honestly, the only way to do this is to provide real value in you content. Now, providing enough info to be useful, but still making them want more - that’s the art of it. So you send them to the product website with a hunger for more of what the product provides. Plus they’re not guarded, so they’re more open and likely to purchase the product.

It’s also a science

There are also several key elements that need to be included.

One of these key elements is the presentation of the information. You need to know where you’re going before you begin. Your goal is to sell the product you’re promoting. There are two ways to accomplish this with great content. First, you can provide useful but incomplete information. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. Whichever method, you send them to a product website that solves the problem you just created.

But you can’t link to your affiliate link. You have directly to the home page of the product. This increases your clicks. But how will you earn affiliate commissions if you don’t use your affiliate link? There’s a trick to make this work… You use an image tag to cookie your reader before they leave your site.

Next, you want to make sure you’re linking on related words and phrases. Hyperlinked words are clicked more than anything else. And if the words you hyperlink relate, your reader will naturally click them for more information.

What you have now is a super powerful system for affiliate marketing success.

Unfortunately…

This process is not easy – at all! Let’s look at the skills required to pull it off: Good content. First and foremost, you have to be able to write a great article that provides valuable information. To do that you have to have enough information to be valuable and be able to present it in a useful way. Writing to presell. Yes, you must providing useful content. And you have to make the content accessible in order to provide value. And somehow also make them want to learn more. The other approach is to reveal a self-evident problem through the information.

Picking products. You also need to determine what products you’ll be preselling. Even if you get the article written. Your efforts are completely wasted if you don’t pick a winning product.

The technical know-how One of the keys to this system is using “covert cookies” for the tracking. This is pretty easy – you just make a 1 pixel X 1 pixel image with no border and make the “source” of the image your affiliate link. (But if you do it wrong, you won’t get paid for the traffic you send.)

In closing:

Now you know what it takes to be a Presell Pro. And doing this increases your affiliate commissions by over 500%! So, start now and develop preselling content for all your affiliate promotions. Don’t wait another minute. Put in the effort to reap the greater rewards.

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Tags:affiliate business,affiliate commissions,Internet Marketing

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